Takeaways from doing novelty releases

Upload Date: 2025-07-23

Description:
🎵 When I was in the band 2Minute Minor, we got a mini-record made for a 30 second song. It did so well it opened the door for many different release opportunities including making 8-bit remixes and releasing it on floppy disk! Here’s what I learned from doing novelty releases.

📽️ This video clip is part of a story where I got mini-records made for the band behind their back and it completely changed my mind on merch overnight!

💿 This mini-record changed the trajectory of the band and we got so many more opportunities because of it! I hope this inspires you and your music project with coming up with merch ideas!